The Fundamentals Didn't Go Anywhere. The Stakes Did.

A free 7-day email course on the leadership frameworks that hold true whether you're navigating a reorg, a new VP, or the arrival of tools that generate UI in seconds. There was never a guide for design leadership. Now there's also no guide for AI. This is the playbook for both.

No spam. No pitch until Day 7. Unsubscribe anytime.

After 7 days, you'll walk away with:

A framework for closing the credibility gap between the value you create and the value the org can see
The confidence to make decisions under uncertainty — including what AI changes and what it doesn't
A system for building influence with people you don't manage
Language to translate design value into business outcomes when the AI conversation is being driven by everyone except design
A self-assessment you can revisit every quarter to track what actually matters
Permission to stop retreating into craft and start leading through the noise
The curriculum

7 days. 7 fundamentals. One playbook you'll keep building on.

1

"The job hasn't changed. The pressure has."

Design teams are shrinking. AI is compressing roles. But the fundamentals — people, process, product — are still the job. The Multiplier Mindset and the Leader's Staircase for navigating any era.

2

"Your relationship to craft is being tested again."

AI is reopening the identity wound you thought you'd healed. Why designers are retreating into pixels, why that's the wrong move, and what craft actually means when generation is cheap.

3

"The org you're in wasn't built for this either."

Strategic Realism for leading inside imperfect organizations that are simultaneously trying to figure out AI. The three traps to avoid and the one move that earns credibility.

4

"The conversations that actually matter."

The Influence Circles and the Business-Design Bridge. Why the leaders with the strongest relationships will have the most say in how AI reshapes their team — and the ones without them will read about it in Slack.

5

"The decisions nobody prepares you for."

The Decision Stack for navigating trade-offs under uncertainty. Why most AI decisions are two-way doors disguised as one-way doors, and why indecision costs more than a wrong call.

6

"Building influence without authority."

The Influence Triad — trust, usefulness, and connection. The system that determines whether you're in the room when AI strategy gets decided or reading about it after.

7

"There was never a guide. Build your own."

The Five Foundations self-assessment plus five challenges for leaders navigating the credibility crisis. Backed by real results: 31% morale increase, 2x velocity, 47% reduction in request volume.

There was never a guide. There still isn't. Start building yours.

Join the free 7-day course. One email per day — each with a real story, a named framework, and one thing to do before tomorrow. Built from 15 years of leading design in imperfect organizations, including 8 years at LinkedIn growing a team from 6 to 24 designers.

No spam. No pitch until Day 7. Just the playbook I wish someone had handed me.